Marketing is the key to success for any business. If you’re already an entrepreneur or planning to launch your startup this year, it’s crucial to have your marketing strategy in place right away. I believe Facebook advertisements will surpass all other digital marketing channels in 2017.

This article outlines 8 clear advantages of Facebook:

1. Custom-targeted audience
2. Maximum visibility at minimum cost
3. Early-stage brand awareness
4. Facebook Live
5. Chatbots
6. Quick feedback
7. Consumer psychology
8. Growth

There’s a lot there. But…it can be summed up in a more basic way. The new buzz word in branding is “brand community,” and one thing nice about Facebook is that its users have nicely already gathered themselves into community. And even better, Facebook allows you to target and talk to those communities.

Read full article at at entrepreneur.com