This article in Entrepreneur Magazine deals specific with the tourism industry but similar changes have occurred in almost every market. Social media has fundamentally changed the way that many companies communicate with and market to their target demographics.

For the travel and hospitality sector, in particular, the rise of the Internet and the increased popularity of social channels has altered travel marketing. From the way that travelers research potential destinations to the activities that they participate in once they arrive, the new ways that consumers use social media to make purchasing decisions has influenced tourism marketing from start to finish.

Read more to learn the 5 specific impacts to the tourism industry read more at